Recently we have read several ineffective community development grant narratives that non-profit and neighborhood organizations have submitted. We decided to show you some sample poorly written sentences excerpted from applications for funding, with suggestions for improvement shown in parentheses. We hope this is helpful in improving your success rate as you seek external funds.
You might be seeking money for trash cans with personality, such as the one on this page, or new benches for your business district, as is the case in our example. If you want support for a social program or children's initiative, the principles will be the same. We start the community development grant narrative example, which has been edited severely to reduce the total length of the page, in the next paragraph. Remember our comments are in parentheses.
1. We the XYZ Neighborhood Association want $25,000 so we can buy some new benches for the Johnson Street Business District. (Do not waste words. Most grant applications require a form, and if so, the form will definitely ask the name of your organization and the amount sought. Watch your formality level; instead of "want," you should use a more formal word such as "seek." You want to buy "some" new benches? Surely you know how many, and if so, you should put that number here. If not, simply omit the word some.)
2. We need new benches to improve the appearance of the district and to replace the benches that are worn out. (Be more graphic about what "worn out" looks like. We need to paint a word picture any time possible, so say that some slats in the backs of benches have fallen out, that benches have become full of splinters, or that seat boards are deteriorating and may not hold the screws much longer. Community development grant narratives should be specific and use numbers whenever possible, so you should be able to say that backs of five benches have missing boards, for example.)
3. The benches we have now are really old. (Quantify every single statement possible. Investigate when the last benches were installed and report their exact age, and while you are researching, find out how the previous benches were funded. If that funding source is no longer available or greatly diminished, as might be the case if Community Development Block Grant funds were used, for instance, state why the earlier funding source is not available to you now.)
4. Besides being ugly, we just don't have enough benches. (This sentence is poorly written. Does "besides being ugly" refer to "we?" Whether something is "enough" will always be perceived as a self-serving value judgment unless you can cite an objective national standard about how many benches per linear foot of sidewalk or per block are sufficient.)
5. On sunny days some people who would like to sit down can't find a place. (Who are these people? This is your opportunity to tug at the heart strings, and you must do so. Pregnant women, third graders on the way home from school, and grandmothers shopping for groceries would produce a more emotional and more sympathetic reaction in the reader.)
6. We don't know for sure how much new benches would cost, but our officers think $25,000 should cover it. (Your community development grant narratives must include a detailed budget for the money you are requesting. Guessing is not an effective option. Do some work to obtain actual quotes for the cost of benches, shipping to your cite, and installation. Explain how you decided to purchase a particular bench; if others were considered and your selection is least expensive, you need to state this. If you need to purchase a mid-range or high-priced bench, explain why, illustrating the problems that lower-priced benches cause. Then report those numbers, together with any modifying specifications you can supply, such as the manufacturer name, model, finish, and size of benches. If you obtained three bids for installation, report that. If shipping cost was obtained from the manufacturer, say so.)
7. The community will really benefit if you fund this grant. (Community development grant narratives need to be both specific and expansive about how and why the community will benefit, except in the case of a funding organization that usually does not make this type of grant, but which you suspect will make an exception in your case. Benefits might include: increased sales in the business district due to people staying longer and to an improved appearance, increased sales tax revenue, improved likelihood of attracting additional businesses to fill the vacant storefronts that account for 16 percent of available square footage downtown, more safety for children walking through the business district after school because of an increased number of adults outdoors taking advantage of the new benches, and so forth. Look for research studies that show how much more sales per square foot a commercial district can expect after a streetscape project such as the one you propose.)
8. We have the experience necessary to implement this project. (Who is "we?" How old is your organization, how is it organized, how strong are you, how many members do you have, how have you been honored, and what is your track record on similar projects? If you have never done a similar project, what projects have you completed that demonstrate expertise similar to what will be needed for the project at hand? Is your executive director a leader in the field and an experienced manager? Effective management and the qualifications of the person directly responsible for the grant implementation are of utmost importance.)
9. We will be so grateful if you fund our application. (How grateful will you be? Your community development grant narratives need to explain in detail what recognition will be given to the funder. Will there be a ribbon cutting ceremony where the CEO can speak? Will there be a small brass plaque on each bench? Will you give recognition on your website and in social media? Will you give the organization four free tickets to your next gala?)
Several key points must be observed to support your successful fundraising application:
1. Make your writing concise and compelling. If the funding organization publishes a narrative word limit, be sure to observe it. Sometimes a grant officer will give you advice on a narrative length, even if there is no firm rule. Pay attention. But if you have a 500-word limit, pack those 500 words to the brim with buzz words reflecting the funding organization's priorities and interests, the most dramatic statistics you can find from reliable sources about the impact of your program, slightly unusual and evocative words as opposed to boring and everyday words, and emotional examples of how your program can impact society, a target population, or a location of mutual interest to your organization and the funder.
2. In addition to great writing, make sure that you use proper grammar and impeccable spelling. If you submit the applicable on paper, take time to assure a clean, neat appearance and quality printing.
3. Follow the advice of the grant maker on the content of the narrative. Community development grant narratives should not repeat information requested elsewhere in the application unnecessarily though.
4. If the application does not allow you to do so elsewhere, it is critical to use community development grant narratives to include all the information to explain your proposal. We suggest that you scramble the journalistic 5 W's and try this order of presentation: what, where, why, who, when. Typically the where and the when of community development grants can be described very briefly, although where should give specific buildings or locations if relevant and when should give specific dates if events are involved. If the application form covers almost all of the what adequately, concentrate very heavily on why, and give as little or as much explanation as necessary to tell who.
5. Look all over the internet and in professional or trade sources to find relevant data, statistics, prices, and numbers in general. Count things yourselves if necessary. Use this information carefully to support your case.
6. Use sources for any statistics or research findings to the extent possible. Your community development grant narrative shouldn't assume that a grant maker will believe you just because you say half of all mothers are also grandmothers. When sources are numerous, select the one with the most sterling reputation.
7. Gear your narrative to the reader. If the funder is very familiar with your organization and your leadership, you can afford to spend less time touting your competency to do the project, and more time explaining why this application is particularly apt. Even in that event, however, be careful to address all important points briefly, since you never know when the funder will ask for input from an outsider who is less acquainted with you.
8. Be sure to use the narrative to underscore how application strengths match up with selection criteria. Don't be afraid to specifically reference scoring criteria and to organize your all or part of your narrative by demonstrating the outstanding applicability of your project to each criterion. Just be very brief if that information is contained elsewhere in the application.
9. Unless specifically forbidden to do so, consider including photographs in your narrative. Place each photo adjacent to a point being discussed. In our example, you could use photos of missing boards in benches.
FOR FURTHER READING:
Enjoy our three-part series on neighborhood associations, or check out one of these.