Choosing a Neighborhood Revitalization Strategy

Neighborhood revitalization usually consists of a lengthy series of community improvement projects, rather than a single initiative.

The good news is that only one committed person can start the reinvestment process by persuading friends or neighbors to dedicate themselves to taking the reasonable steps toward a better place to live.

If you're that one determined person, or you know him or her, we'll show you four general strategies from which you should choose.


Deciding What to Do First

What we have yet to explained on this site is the importance of choosing a sequence for neighborhood revitalization, an ideal order in which you would address problem buildings and sub-districts of the neighborhood.



Neighborhood revitalization often is opportunistic--that is, it takes advantages of unanticipated circumstances, whether that is extra grant funding, vacant real estate suddenly coming on the market, or a developer with ties to the neighborhood becoming aware of what you are trying to do.

Yet we would insist that there are many advantages of choosing a neighborhood renaissance strategy.

As an important aside, we should say that people with a short attention span will be very bored with this revitalization strategy discussion.  Channel them into one of those "fast wins," which is a clean-up, a social event, or beautification project such as painting, board-up, or flower planting.

Then while the social butterflies are out having fun and doing things that will attract positive attention for the neighborhood, get to work on a strategy.


Dealing with Neighborhood Crisis Situations

First, take care of emergencies, if you have them. That is an important simple strategy in and of itself.

If a building is falling down, a bridge is closed because of lack of money to repair it, a factory is about to close, you have a drug house, or you have open gunfire or prostitution, those are emergencies.



Put about 80 percent of your energy into solving any immediate neighborhood crisis situation, and 20 percent into long-range stability and growth measures (housing, economic development, community organizing) that strike a chord with you and/or your elected official.

So even in a crisis situation, a neighborhood should devote 20 percent of its effort to choosing and implementing one of the revitalization strategies below. Then once your crisis is being addressed, other inevitable problems and opportunities can be viewed through the lens of the neighborhood revitalization strategy.

The first step in defining a neighborhood revitalization strategy lies in reaching consensus within the neighborhood association about the need for devoting some time and energy to thinking through your path forward.  We're assuming you have a working neighborhood association with defined neighborhood boundaries,

If not, forming a healthy community organization in itself should be an early priority; our ebook on the topic can be a big help. A clumsy or non-existent association means that residents are giving over their power to whatever entities would like to control the neighborhood.

Below we lay out four possible strategies for long-run upgrades to your neighborhood.  You can change course occasionally, but following one course for several years at a time yields superior results.


Strategy 1 for Neighborhood Revitalization: Work on Your Best Block

Most of the time, your first project that is not an emergency situation should build on a strength rather than a problem or a weakness.

So here's what I want you to do. Take a Saturday (or more) and have a group of activists and residents help you map your assets, as advocated in the asset-based community development approach.

Then step back and notice where there are two or three assets near one another. If a block has a pretty old church and a four-family building being rehabbed, and that's the most assets you've mapped on any block of the neighborhood, there's your answer. Try to get some real estate development elsewhere on that block.

In short, for Strategy 1, find the block or half-block where assets are strongest, but where something still needs to be done, and start there.

Use the relationships that you have been building with people of power and influence to ask for money and useful contacts. You have to overcome your fear of speaking with property owners.

If you really need neighborhood revitalization, you'll find an owner who is discouraged enough with the current situation to sell. Now what you need is an investor to buy the building.

That's harder to come up with than you might think, so if your neighborhood has any rich and powerful friends, this is the time to be talking with them. Plead with them to network in their social and business circles on your behalf so you can identify someone who's interested.

Start a small project, whether it's a new sidewalk or rehabbing of the second building on that block. It won't seem like a little project to you at the time, because it can take you six months or a year to begin to see some progress. Usually projects take longer than you think.


Strategy 2: Tackle the Worst Eyesore First

If Strategy 1 doesn't feel right, Strategy 2 is to begin at the other end of the spectrum, with the worst thing in the neighborhood. Turn it into an asset.

This is what people who make money in real estate do. They find the worst house on the block and make it the best house. That could be your neighborhood revitalization goal.

Maybe you have a vacant building with architectural character, and you should find a developer who would help you convert it to a new use.

Then dig into the topic of redevelopment, and learn about the world of possibilities that await you for the site. A new building where your worst building formerly stood might lend a whole new energy to your neighborhood revitalization.

If it's never going to be a good building, because the owner let the roof leak and people crawl in through the broken windows indiscriminately, convince or help the owner to demolish the building.

With a very limited budget, consider clean ups. We're inviting our visitors to send photos and paragraphs about their clean up activities. Check at the community development ideas introductory page for a list of those pages.

Strategy 3: Work Outward from Your Strongest Neighborhood Anchor

Strategies 3 and 4 are longer-term. Make a judgment about which is likely to work for you.

If you have only one strong part of the neighborhood, use neighborhood revitalization Strategy 3. Begin with your best neighborhood anchor and slowly work outward in both directions from your that institution, building, block, or series of blocks. Address the properties in order, to the extent you can do so in a market economy.

If you already have redevelopment, housing rehab, and good homeowner maintenance in the area, try very hard to twist the arm of your next would-be investor to stay contiguous (next) to the finished buildings.

When they insist on leapfrogging over to the next block, you can't stop it, but work with real estate agents and developers to convince them that proceeding in order from building to building is very helpful to neighborhood revitalization.

Strategy 4: Strengthen Two End Points and Work Toward the Middle

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This strategy is appropriate if you've identified two or more strong areas, with some weaker parts of the neighborhood in between.

Again exert discipline and persuade real estate folks to help you stay contiguous to the well-maintained parts of the neighborhood that are your two growth magnets, to the extent possible. But reach outward toward the other growth magnet.

In instances where the two positive poles are along the same major street, you'll be able to watch development literally crawl from each end until it finally meets in the middle, and whole block faces are solid.

In neighborhoods where demand is fairly weak, you can see this improvement along one block without any significant progress on the adjacent blocks.

However, once the ends are about to meet in the middle, investors start trying to out-do one another in selecting the next area, so you'll see them jump over to a nearby block to take a risk.


Deepening Your Understanding of Community Dynamics

We've given you four strategies from which to choose, as though these are clean, simple models. The real world will not be as neat and tidy, but if you recognize the sequence you'd like to see redevelopment following, you will be much more focused in your efforts.

If other developers step in and mess up your grand plan, just consider that a gain. You may have to regroup more than once to reconsider the strategy you want to follow.

Because all of this is so complex, if you're going to be a neighborhood activist, build a strong knowledge base. Too often leaders simply try to repeat success stories from somewhere else. That might not work. 

Please click on the topic in the right hand column that seems most applicable to your situation, and keep reading until you've broadened your understanding. If none of those topics seem right, you can use the search box at the upper right hand corner of the page.


Books about Making Good Neighborhoods

Lastly, we have some book suggestions for you:

1. The Great Neighborhood Book: A Do-It-Yourself Guide to Placemaking is a great read for most neighborhood-scale leaders.

2. The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons and Other Hangouts describes the places that really make a neighborhood work. Without what are now being called "third places" for meeting (not home or work), you don't have the neutral territory that today's living seems to demand.

3. A more surprising-sounding choice, but one that really is relevant to working at the neighborhood scale, is Community Economic Development Handbook: Strategies and Tools to Revitalize Your Neighborhood. This is a hefty and serious book, but economic development isn't easy.

4. In the Neighborhood: The Search for Community on an American Street, One Sleepover at a Time. The title tells you whether this one is for you.


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