A "Vibrant Downtown Ordinance" Is New Approach

We encourage developing and experimenting with a vibrant downtown ordinance as a way to realize new demand for commercial space during this economic downtown and realignment.

Some people think that commercial real estate is headed toward a value of zero. Get moving before that happens.

The essence of the ordinance, which has no prototype that we know of, is requiring owners of first-floor commercial space downtown to fill that space within a short designated period of time, regardless of whether or not they can obtain fair market rents.

We advocate allowing month-to-month rental and permitting building owners to change tenants as often as they like to set up an actual market for the space among existing business owners, non-profit organizations, neighborhood associations, and entrepreneurs.



Since this is a purely conceptual page, we are giving you some ideas that will have to be tailored both to your individual city's situation and to political and legal realities. Together we invented the vibrant downtown ordinance idea as a solution to the very common problem of too much vacant first floor space.

Obviously we are not advocating anything that your city attorney has not looked at and fully approved as legal in your state or within the limits of your city charter. Some states and local governments will think that property rights give the landlords the right to do anything, including keeping their properties empty.

First Steps in Requiring Downtown Occupancy

You'll need some good existing conditions research before starting your campaign for a vibrant downtown ordinance, but you can do this yourselves. If no staff or staff time is available for the task, ask your planning commission, city council, chamber of commerce, or local students to take on the job of simply inventorying what first-floor spaces are vacant and who owns them.

Although not required, we think you would want to put owners on notice beforehand that the vibrant downtown ordinance is under consideration. Yes, it will tend to mobilize the opposition, but on the other hand, you show you are serious and you mean business.

There’s no need to give a long notice unless you think that's all that will be needed to get owners to lease up their space.


A New Way to Think about Commercial Real Estate

Commercial real estate has its own customs, but a city that wants to energize a tired downtown or prevent one from deteriorating has to take aggressive action. Because of the custom of building owners constructing leasehold improvements for lessees, commercial building owners are seeking fairly long-term tenants, five to ten years.

Instead, why not follow the example of pop-up businesses and pop-up restaurants happening across the country? Even art galleries are samples of space that change "tenants," if you will, frequently.

So we're asking that you activate your community of talented young people, working especially through any colleges and universities in your town. Try to interest them in setting up micro-businesses in the vacant spaces. They can pool their resources and find some vintage clothing or their childhood memorabilia to sell.

Maybe they can bake cookies or cupcakes. I know, there are many health department rules, and all of them have a good rationale. However, there must be a former restaurant or two that you're trying to fill. Instead of a sit-down situation, we're simply talking about a carryout place.

There's no need that the vibrant downtown ordinance require that the space be used for retail purposes, but retail does generate foot traffic. Yes, this will be hard work, just like all other forms of retail attraction. Non-profit theaters, arts lessons, and field offices of professional services located in the suburbs also are good prospects for tenants.

What cannot be filled otherwise should be given over to artists to decorate, ornament, and animate with something wacky or seriously artistic to attract attention.  While we do not think an arts and economic development strategy is right for every downtown, for some it will be the right formula.

Concert and theatre space obviously would be valuable for evening hour traffic.

Former restaurants can be converted into pop-up restaurants that plan only to be open for a few months, testing out a concept or providing a needed creativity spree for a chef or kitchen crew that has grown tired of the routine and needs a new challenge. Immigrants also can add to the restaurant scene.

One space can be rented out to your city planning department or other governmental units such as the health department that need to do community engagement.

The library might want a little enclave downtown, or even in a different area of downtown if they already have one space. The library might want to take advantage of the recent trend toward setting up lending equipment, such as 3-D printers, that are space-eating within a traditional library facility but that further and expand the mission and role of a public library.

All of these are ways that you can demonstrate that a vibrant downtown ordinance can be practical.


List of Key Provisions of a Vibrant Downtown Ordinance

We made a list of the key provisions of what we envision in the first draft of the vibrant downtown ordinance:

  • A requirement that owners of vacant first-floor commercial property, which can be defined by building design or zoning, in a downtown area within boundaries set forth in the law rent space at a dollar per month to the market rate within a short period of time. We favor 90 days, which will get the owners' attention, cause a huge outcry of unfairness, but also energize the community and the potential entrepreneurs to get smart.


    • Provide that tenants must pay all utility bills but that landlords must pay to connect and disconnect utilities as needed.
    • Require through the vibrant downtown ordinance that landlords to enter into a simple lease with the tenant describing any prohibited activities, specifying the period of time for the lease (preferably month-to-month), and specifying the rent amount and how it will be determined going forward. Prohibit rent increases within the term of the lease unless they are tied to a certain revenue-producing indicator of the business or other activity.
    • Require that the activity be open to the public or to clients by appointment for a certain number of hours per week.
    • Require front window enlivenment (beyond curtains and blinds, we mean) even if the activity is an office. So a new accountant hanging out their shingle in this inexpensive way needs to put mom’s teapot collection in the window or something. They can do it. Or the artists who are likely to love this proposal can maybe do one of those temporary paint jobs that you see for Halloween or Christmas.
    • List any alterations to the buildings that tenants will be allowed to make, or if the building owners scream too loud about this, at least provide a streamlined approval process for tenant improvements so that they can paint during the first month, week, or day.
    • Allow landlords to kick out tenants who fail to abide by city ordinances and who fail to energize the space within a specified short period of time. We would think your vibrant downtown ordinance should allow a 10-day maximum set-up. You can do a lot in 10 days if you decide to.
    • List any normal zoning, business license, or other laws (such as health and liquor) that the city will alter in service to the goals of the vibrant downtown ordinance.
    • Promise parking meter enforcement relief or reduced fees in city-owned parking lots if you can afford it.
    • Specify any end date for these requirements, if this is envisioned as a temporary intervention to demonstrate the potential for a vital downtown and a lively downtown arts scene, restaurant scene, social service hub, or whatever has potential in your community.

    Why a Lively Downtown Ordinance Is Critical Now

    You can't afford for the economy to get better and the market demand to return to some probably imaginary time in the past when people were lining up to pay X dollars per square foot for a long-term lease.

    You need to give people hope and inspiration, you need to provide serious entrepreneurship support right now because we don’t know where America's next big idea is coming from, and you just need to get landlords moving in the direction of doing something with their property instead of letting it sit there deteriorating.

    Young people want to live downtown where population density is favorable to dating, chance encounters, and night life. The fascinating community attachment research is telling you that social life is one of the three most important determinant of people’s loyalty to their community.

    You need young blood to dream dreams and try the impossible, while they are at a time in their lives when they can afford to do this.

    If you could team your vibrant downtown ordinance with a student entrepreneurship program at your local college or university or with a major arts commission, it would be far easier to demonstrate to your fellow decision-makers that this is a viable option.

    So city councils of America and the world, we challenge you to enact a vibrant downtown ordinance if you have lots of empty storefronts and then to let us all know what happens.

    Even if the results are only temporary in terms of having filled space, you probably will launch at least one good business, have some fun, raise community morale, and get building owners into thinking more creatively about how to rent out space.

    We advise finding a team of at least two university interns or two retirees who will volunteer to run this program. It's great for the resume in the case of the interns, and a great opportunity for socializing or polishing up part-time job skills for the retirees. You need someone dedicated full-time, not an already overworked chamber or city employee taking this on as a side project.


    Political Help for Downtown

    We realize this kind of proposal will just raise the roof with protest from most building owners, legitimate long-term businesses who see all competition as bad, and with the commercial real estate industry broadly defined.

    We suggest private meetings with the commercial real estate industry prior to launching the attempt to pass a vibrant downtown ordinance, because to them a lively downtown won’t be nearly as important as their commissions and ordinary ways of doing business.

    Your selling points will be it's good for the community, it’s good to get building owners thinking more flexibly about what is and isn’t acceptable, and it may regenerate a market in which they can open vibrant permanent businesses.

    Besides, aren't they getting a little bored waiting for magic to happen? Why not enlist their creative juices too in a temporary intervention that may generate real business later on. It sure beats some of the tired marketing methods they’ve been using.

    Point out the value of youthful energy and natural affinity for social media. Word-of-mouth buzz is good for everyone, including the real estate community.

    True, they might lose some revenue, but if you’ve made the month-to-month deal, most businesses wanting to sign a ten-year lease will wait for a month before moving in, now won’t they? So the real estate brokers will only lose any commission they might have earned for a month, now won’t they?

    It’s time for boldness in community economic development in America. We all know that part of the urban sprawl solution is making downtown a magnet again, so investment can be attracted nearby and not on the outer fringes of the urban area.

    City elected officials, take some risks and do something to move people toward creativity and innovation. Loosen the rules a bit if you have to.   Don't forget to remove those parking meters, while laying down the law to business owners that their employees can't use the prime parking.

    If you want to read a broader article about best practices in downtown redevelopment, please see our page and also branch out throughout the website using the Search boxes as needed.

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