Some of you community leaders and organizations need to improve your local government relations skills.
How could I know that, you ask, since I haven't met you?
Well, I've been reading your websites, because we're in the business of serving neighborhoods, communities, and citizen groups. And some of your neighborhood associations really talk trash about your local government, right on your website. So we can only imagine what you're saying in private.
Certainly many towns, cities, and counties deserve criticism of their programs, strategies, and procedures. They may be ignoring your needs and your expressed wishes. They might be tone deaf about your neighborhood, seemingly having decided already that you don't deserve help.
But you're going to have to find ways to be nice to them anyway. That's just the way it is. If you criticize everything about your local government, the folks there will become immune to your complaints. So for the sake of attracting some positive attention, money, and problem solving from your town, you're going to have to build constructive local government relations wherever you can.
In plain English, your government actually consists of real people, just like yourself, who are sometimes biased, lazy, inefficient, and ineffective. But they are also human beings, so if you gripe constantly, they will be closed to what you have to say.
Yes, your neighborhood could be too just a little too prosperous to qualify for low-income programs. Your community could be so full of poor people that elected officials forget to look in your part of town for someone to appoint to the planning commission. But if you persist in pleasant local government relations tactics, over the long run, you're going to build up so much good will that City Hall will do you a favor whenever they can.
Businesses and universities have local government relations officers or even departments, so why can't your community organization have the same emphasis?
Research shows that we actually like people more as we associate with them more. So it is important that you have ongoing and frequent civil interactions with your governmental officials. In the process, they will like you more, which will result in positive notice for your neighborhood in the long run.
So you could change some things. Here are the ingredients of the positive local government relations program:
1. Invite key officials to all of your meetings and functions. Ask them to give a short briefing, so they feel important and also to keep them committed to attendance.
If you can't get officials to attend your meetings through more impersonal methods of invitation, such as mail or e-mail, call them or go see them to urge their participation.
When we say key officials, we mean the highest official from a particular department or function that you can persuade to be present. For instance, if your police department is organized by precincts, try to get the precinct captain committed to calendar your meetings. If they say they can’t attend a particular month, ask them to send their best substitute. Don't let them off the hook.
Depending on the nature of your community or neighborhood, key officials might mean police, code enforcement, community development, neighborhood liaison officers, and such. In a historic district, the historic preservation officer could be a key official. If you develop a rat problem, the vector control officer could be the most important city official that month. It all depends on your situation.
2. In particular, invite and expect your elected officials to attend your meetings. Depending on the size of your town or city, this may not always be the mayor, but certainly the city council or other governing body member should be able to commit to most of your meetings.
3. Keep the city government, meaning both the elected officials and key employees discussed above, fully informed of your neighborhood's problems, needs, priorities, and positive recognition. Make sure they receive all press releases, good news, bad news, event announcements, policy statements, and so forth.
4. Send key employees and elected officials holiday cards, notes of congratulation, birthday cards, or anything else you happen to know would be relevant to their lives. Act interested in them and their political realities too. You have to start treating them like fellow human beings if you expect good results.
5. Give elected officials in particular an opportunity to show off. Let them cut the ribbon, go to the head of the line at the barbecue, pose for the newspaper photographer, and so forth. Not all city employees want to be treated this way, however, so observe behaviors keenly. If they seem embarrassed to be asked to be the grand marshal of your parade, they probably are. But those who stand for election need the limelight. Give it to them, and give it unconditionally. Let them take credit for things they barely supported; that is just part of the game.
6. Over-communicate rather than under-communicate. At times you might annoy someone with too much information, but if and only if the quality of your input is respectful, they will learn that you mean well.
You'll be teaching them not to ignore you, that you are active, and that sometimes you will agree and sometimes you will disagree. You want to reserve the right to criticize elected officials and vote them out of office, but also you want to be fair in heaping praise on them when they do something helpful to your neighborhood.
7. If your neighborhood has been negative about City Hall consistently in the past, make an honest explanation of the fact that you’re trying to change your local government relations approach.
Say perhaps you haven’t understood their side of the equation as well as you would like, and that you want to be on better terms. And make sure this U-turn is communicated to the individuals in your group who are likely to be the most shrill.
We are not saying that you always have to support an incumbent leader. An incumbent is a person who is in office now. If an election is coming up and you’ve been unhappy with your current leader, it is completely appropriate for you to take a stance in support of the opposition. This could be your strategy for how to fight city hall.
Some neighborhood groups maintain complete neutrality in elections, and others become quite partisan. It’s your choice.
You can make different choices for different elections too. You can avoid endorsing any candidate during most elections. Then if there comes a time when you are very excited about a particular candidate, or quite opposed to one, your endorsement will mean even more to the people in your own neighborhood.
However, the last word is this: Be civil to all candidates at all times. Don't make negative, mean, personal attacks. Base your position on the issues, and explain your reasoning as thoroughly as possible. Be respectful. That way, if your candidate loses, the winner might forgive you later if you master the good local government relations steps we've outlined.
Economic Development Topics: